PROJECT INFORMATION
The Eureka, Setia City Mall
This Eureka store project showcases a harmonious blend of minimalist aesthetics and industrial charm. Clean lines, neutral tones, and structured layouts form the foundation of the design, while exposed materials and textured surfaces add depth and character. The layout promotes ease of navigation, product visibility, and a dynamic customer experience, transforming the space into a highly efficient and stylish retail destination.
The design integrates a sleek, modern minimalist approach while incorporating raw, industrial elements to create a functional and visually appealing retail environment.
PROJECT CONCEPT
The project is anchored in the concept of “eureka moments”—those bursts of joy and discovery that align perfectly with the experience of enjoying popcorn. This idea is brought to life through:
- Spatial Zoning and Flow: The store layout has been carefully zoned to direct customer flow naturally. Defined paths lead customers from entrance to checkout, creating intuitive wayfinding and maximizing exposure to product displays.
- Materials and Textures: Concrete finishes, matte blacks, and wood accents dominate the material palette, offering a robust yet welcoming atmosphere. Industrial-style lighting and exposed ceilings emphasize authenticity and openness.
- Display Strategy: Fixtures and shelving units are custom-designed to be modular and functional. They highlight Eureka’s tech-forward products in a clean, organized manner while allowing for flexibility in future merchandising.
- Branding Integration: Brand colors and elements are subtly integrated into the interior architecture. Feature walls, signage, and digital touchpoints reinforce the brand’s identity without overwhelming the space.
- Lighting Design: A combination of track lighting and ambient illumination is used to accentuate key product areas and create mood zones within the store. The lighting plays a critical role in enhancing product presentation and creating a modern retail atmosphere.
The Eureka store interior design achieves a compelling balance between form and function. By merging minimalist principles with industrial features, the space becomes both aspirational and accessible. This project not only reflects Eureka’s innovative spirit but also creates an immersive customer experience that supports both brand engagement and commercial performance.