PROJECT INFORMATION
The Eureka, Midvalley
The MyEureka popcorn store interior is a playful and vibrant retail space designed to reflect the brand’s fun-loving, curious personality. With its bold color palette, soft curves, and interactive visual elements, the space invites customers into an immersive brand world. The design merges form and function, maximizing display and customer flow within a compact footprint, while offering a highly Instagrammable environment that reinforces brand recognition and customer engagement.
This project embraces a youthful, immersive, and brand-forward design concept, tailored specifically for a popcorn retail store. It focuses on engaging the senses through spatial storytelling, bold visual identity, and tactile materiality.
PROJECT CONCEPT
The project is anchored in the concept of “eureka moments”—those bursts of joy and discovery that align perfectly with the experience of enjoying popcorn. This idea is brought to life through:
- Color & Materiality: A bold yellow and white color scheme, softened with pastel accents, evokes warmth, energy, and optimism. Terrazzo countertops and tiled surfaces add textural contrast, enhancing the tactile appeal of the space.
- Form & Geometry: Organic, rounded forms are used throughout—from curved shelving to wave-like LED lighting and seating. These soften the retail environment and guide movement intuitively, creating a sense of flow and comfort.
- Brand Storytelling: The interior design acts as an extension of the brand identity, incorporating brand motifs, custom illustrations, and neon signage. These storytelling elements elevate the space from a point-of-sale into a brand experience.
- Functional Efficiency: Despite its modest size, the space is thoughtfully zoned to separate product display, cashier, sampling area, and seating. Strategic lighting and built-in features ensure that every square meter supports both customer experience and operational needs.
- Instagrammable Moments: Recognizing the power of visual sharing, the space is filled with photogenic corners and vibrant backdrops designed to encourage customer engagement and social media visibility.
In essence, the MyEureka design project succeeds in transforming a simple retail space into an immersive brand destination. The interplay of color, form, and light not only enhances customer engagement but also expresses the brand’s playful and adventurous spirit. The project serves as a testament to how thoughtful, story-driven design can elevate a retail experience into a memorable journey, creating a lasting impact on visitors and reinforcing brand loyalty.